Rio de Janeiro’s Carnival is a world famous party celebrated through many manifestations such as Samba Schools’ parades and street dance balls. The latter is a segment that has been receiving a lot of attention and Downtown Rio is where its presence is stronger, with a total of around 2.7 million attendees. The public parades display a large diversity of themes and music genres. Bloco do Sargento Pimenta, for example, is one that only plays samba renditions of Beatles’ songs.


Our Carnival’s reputation is largely due to the performances that take place at Marquês de Sapucaí Avenue, officially named Darcy Ribeiro Runway and popularly known as Sambadrome. The Samba Schools’ parades have been showcased there since its inauguration in 1984.


From a mixture of Congadas and the French capital’s dance balls, Cariocas created their own Carnival societies and bands. The first Samba School had its incentive to percussion and compositions blow out of proportion, which originated Estação Primeira de Mangueira, Vai como Pode and Portela. The modest structure of it all and the magic of samba gave birth to the biggest event of joy, technology and entrepreneurship in the world.

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